Digital Marketing Dual Certification
Become dually-certified through the American Marketing Association and the Digital Marketing Institute with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.
Digital Marketing Course Overview
Gain the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. With this dual certification in digital marketing, students will be prepared to create a cohesive, 有效的, online marketing strategy. Certified professionals will gain the confidence needed to develop and steer a revenue-generating digital marketing strategy for companies of any size. An internationally-recognized, certified professional badge will be available for display on LinkedIn.
See the Digital Marketing Professional Brochure
Digital Marketing Program Scope and Sequence
获得两个, internationally-recognized certifications by mastering the main concepts, 技术, and skills required to develop, 计划, and implement an 有效的 digital marketing strategy. Through a hands-on learning experience that includes dynamic video presentations and practical learning activities, students will be able to demonstrate a strong foundation in digital marketing.
这thirty-hour, 自学, online course contains ten modules providing in-depth coverage of all of the key disciplines required for best practice digital marketing.
- Digital Marketing Foundations
- Website Optimization
- 内容营销
- Social Media Marketing
- 搜索引擎优化
- 付费搜索
- Display and Video Advertising
- 电子邮件营销
- 分析
- 数字战略
Upon successful completion of a three-hour, computer-based examination taken at a Pearson Vue testing center, candidates will be awarded the world’s most widely-recognized digital marketing certifications.
Digital Marketing Course Objectives
By the end of this program, students will be able to:
- Increase their website’s visibility through search engine optimization 技术
- Drive qualified traffic to their website through pay-per-click advertising
- Execute digital display campaigns
- 捕获, 段, and manage email subscribers in order to 计划 and execute a successful email marketing campaign
- Use suitable social media channels for different business goals and objectives
- Measure and optimize your social media campaigns
- Leverage mobile marketing for its micro-targeting advantages
- Analyze and optimize your overall digital marketing activity
- Create a formal digital marketing 计划 for your business
谁应该参加
- Marketing Managers, Marketing Executives, Senior Management
- IT经理
- Small business owners
- Those with responsibility for developing or implementing an online marketing strategy for their organization
- Anyone looking to pursue a career in digital marketing